Serving San Luis Obispo County since 1994  ·  501(c)(3) Nonprofit · EIN 77-0413791
Since 1994

About the Latino Outreach Council

A 501(c)(3) nonprofit serving San Luis Obispo County for 32 years.

Latino Outreach Council 2026 Board of Directors at Mission San Luis Obispo de Tolosa

Our Mission

The Latino Outreach Council is dedicated to facilitating the equal and full participation of all members of the Latino/e community in the civic, cultural, and economic life of San Luis Obispo County.

We work to build bridges of understanding between the Latino community and the county as a whole — through public forums where residents can speak directly with local officials, through a countywide cultural celebration that welcomes every resident, and through the everyday advocacy of a volunteer Board drawn from education, local government, business, and public health.

Get Involved
Our History

How We Got Here

1992

A task force of concerned community members forms to study the needs of San Luis Obispo County’s rapidly growing Latino population.

1994

That effort leads to the founding of the Latino Outreach Council as an independent 501(c)(3) nonprofit organization.

Today

32 years serving SLO County — monthly Town Hall meetings, the annual Día de los Muertos festival at Mission Plaza, and ongoing community advocacy.

Who We Serve

Built for the Whole County

🏠

Families & Residents

Civic resources and community connection across SLO County.

🎓

Students & Youth

Mentorship and community support for the next generation.

🏪

Local Businesses

Sponsorship and vendor opportunities that build community ties.

🤝

Volunteers

Hands-on ways to give back throughout the year.

Leadership

Board of Directors

Meet the volunteers and community leaders guiding our mission. Our Board meets monthly and serves without compensation.

Erica Ruvalcaba, Board President

Erica Ruvalcaba, Ed.D.

President
Director & Founder, Corazón Latino Executive
Demetrio Morales-Salazar, Board Vice President

Demetrio Morales-Salazar

Vice President
Community Advocate
Andy Pease, Board Secretary

Andy Pease, AIA, LEED AP BD+C

Secretary
Principal, In Balance Green Consulting
Rick Mayfield, Board Treasurer

Rick Mayfield

Treasurer
Retired Public School Administrator
Susana Castañeda, Board Member

Susana Castañeda

Board Member
Behavioral Health Specialist, County of SLO
Jerry Mihaic, Board Member

Jerry Mihaic

Board Member
Community Advocate, Access Central Coast
Heather Moreno, Board Member

Heather Moreno

Board Member
District 5 Supervisor, SLO County
Francisco Ramirez, Board Member

Francisco Ramirez

Board Member
Hispanic Business Association, Board President
Nicole Bennett, Board Member

Nicole Bennett

Board Member
Community Advocate
Maria Murrietta, Board Member

Maria Murrietta

Board Member
Master Gardener Program Coordinator, UC Cooperative Extension
Erica Ruvalcaba, Board President

Erica Ruvalcaba, Ed.D.

President
Director & Founder, Corazón Latino Executive
Erica Ruvalcaba, Board President

Erica Ruvalcaba, Ed.D.

President
Director & Founder, Corazón Latino Executive

Nonprofit & Financial Transparency

The Latino Outreach Council is a 501(c)(3) tax-exempt nonprofit organization. Donations are tax-deductible to the extent allowed by law.

Legal NameLatino Outreach Council, Inc.
EIN / Tax ID77-0413791
Status501(c)(3) nonprofit organization
Founded1994
Mailing AddressP.O. Box 15960, San Luis Obispo, CA 93406
GovernanceVolunteer Board of Directors, meets monthly

Have questions about our finances or governance, or would like a copy of our determination letter or most recent annual filing? Contact us — we’re glad to share it.