Día de los Muertos Festival

A Community Celebration of Life

Día de los Muertos honors loved ones who have passed through color, music, and remembrance rather than mourning. For years, the Latino Outreach Council has brought this tradition to downtown San Luis Obispo — a free, family-friendly gathering for the whole county, not just the Latino community.

The festival is entirely volunteer-run and funded by sponsorships and vendor fees — see our sponsors or make a donation to help cover it.

Schedule

• 11:00 AM — Gates open & community altar. Add a photo or memento to the shared ofrenda.
• 11:30 AM — Folklórico performance by local youth dance groups.
• 12:30 PM — Costume contest, with categories for kids, adults, and best group costume.
• 1:30 PM — Live mariachi, full-set performance in the plaza amphitheater.
• 2:30 PM — Closing blessing, a final moment of reflection with the community.

Good to Know

Is the event free to attend?

Yes — the festival is free and open to the public. Some food and vendor items are available for purchase.

Is it kid-friendly?

Absolutely. Face painting, the costume contest, and the community altar are designed for all ages.

Is there parking near Mission Plaza?

Several public lots and street parking are within a short walk of Mission Plaza in downtown San Luis Obispo.

How do I apply for a vendor booth?

Vendor applications open each summer — visit our Vendor Sign-Up page to apply.